To create an identity and packaging for the chocolate company Olfactory. A newer company rooted in traditional chocolatier methods, Olfactory brings a fresh look to a historical art. The company is named after the region of the brain responsible for scent memory. The aroma of each chocolate square will encourage the consumer to reminisce to a better time.
The packaging for Olfactory is focused on the importance they place in sense memory. Each flavor features a different floral illustration and is personified. The dimensions and feel of the product where based off of old matchboxes.
The packaging features floral illustrations to reinforce the companies strong belief in the connection between scent and recollection. They have an antique style that, when paired with contemporary treatment of the type, create a juxtaposition that references both the company's recent creation and respect for traditional chocolate making,
The website creates a clean space that is easy to navigate for viewers. It tells the story of the company through visuals and testimonial.