Museo Soumaya is a private museum housed in the heart of Mexico City. The institution houses a variety of artists that span centuries. The museum itself has a unique architecture in which each floor has a drastically different floor plan and shape. The new identity takes the modern bones of the building and unifies the overall brand.
The color pallet was picked from papel picado - a traditional Mexican craft
The new trademark is based off of the 6 unique floor plans.
The final trademark has 4 fill options.
The flexible nature of the identity lends itself to personalized letterheads for employee's while still maintaining the integrity of the brand.