Local Roots is a small town restaurant in Powell, Ohio. The core value of the business lies in its dedication to serve fresh healthy meals made with locally sourced ingredients. The problem, however, is the current brand does not reflect the homely "made with love" motto that Local Roots holds dear.
To create an identity that unifies the business' dedication to local farms and reliability for fresh meals. The new identity visualizes the brand's core values through the combination of a turnip and a cozy home.