The most important aspect of this website, as expressed by the client, is educating potential clients on the benefits of bringing in a public adjuster to gain a second opinion on their property damage. This homepage walks the user through the damage types, the benefits of the company, and the specific benefits of hiring ICA.
Videos create the most eye catching and engaging content on Facebook. They are also favored by Facebook's algorithm and are more often featured higher on users timelines. We took advantage of this by creating video URL's which ran as ads to users living in areas affected by hail damage.
To help obtain leads and engage new potential clients, I designed video carousel ads that catch the eye and walk the user though the series.