To create a system that embodies the towns historic past while unifying it with it's thriving present.
The new identity is a juxtaposition of the town's historic mine and it's stunning 19th century architecture.
The brochure acts to both educate the reader about the town as well as further reinforce the new identity. It features the town's pillars – history, architecture, and commerce.
In order to create a unified brand, environmental graphics were created to guide visitors for events as well as promote the town.