While experimental film pushes the boundaries of cinema, the lack of a linear narrative can intimidate an unexposed audience. The Austin Film Society needed a way to promote the event and make it more approachable to those who are new to experimental film.
The best way to invite a new or previously unaware audience is to show them how attending the event will be beneficial to them. This solution offers the experimental film night as a means to cure the boredom of conventional film. By visually comparing it to the experimental medicine sold by snake oil salesmen, the poster guarantees an unforgettable and eye opening evening.
*Rick Valicenti & Aaron Draplin Selection, NIU AIGA Signature Awards, 2014