The American Taekwondo Association is the worlds largest taekwondo organization. Founded in 1969, they now boast over 140,000 students and over 3,000 certified instructors. Their World Championship attracts upwards of 40,000 members each year. An organization of this depth deserves an online presence to match.
I am currently working with a team of strategists to lead in the UX & UI of ATA International's new website and online branding standards. With the aid of InVision, we are nearing the end of the mock up phase and preparing for development. Check back soon to see the final result.
I created and promoted a series of 6 snapchat filters for a scavenger hunt at the ATA International World Championship. Each participant was given the starting location where the first Geofilter was active. Each Geofilter provided a clue to the next location, once all 6 filters were found the participant could claim their prize.
Our team made use of Instagram Carousel ads to target educational messaging to our key demographic.